By Laura McGuire The boss behind one of Britain’s best-known sellers of Rolex and Tag Heuer watches said there has been a surge in interest in luxury goods from Gen Z shoppers amid a growing social media trend from the youngsters to emulate the dress sense of the upper classes. Over the past year, the ‘old money aesthetic’ has taken the internet by storm, generating over 138.4m posts on Tiktok. The majority of videos show users how to imitate the style of families with inherited wealth. Flash watches, such as Rolexs, are a core part of the outfit, alongside Ralph Lauren polo sweatshirts and lo…
