Forbes points out: “Sales software and sales leaders seem to be in a love-hate relationship. It’s a story in which software loves sales leaders, but sales leaders hate their software.” Technology can make a difference in an industry where sales managers and reps look for an edge to stand out in a tough competitive landscape. Pacific Coast Supply (PCS), a subsidiary of Pacific Coast Building Products, suffered from a common problem: They needed a software upgrade. While functional, the complexities of their legacy system made it hard for this 12-state, 50-location organization to get new reps u…