How do we decide when to stick to a goal or when to abandon it for a potentially better option? Recent research published in Nature Human Behaviour has shed light on this dilemma. The study reveals that a brain region known as the ventromedial prefrontal cortex (vmPFC) plays a pivotal role in our tendency to remain committed to our goals. One key motivation for the study was to bridge the gap between behavioral economics, which provides numerous examples of overcommitment, and neuroscience, which can offer insights into the brain regions and processes involved. Previous research has shown that…