Recent data unveiled a significant issue with bot traffic on Elon Musk’s social media platform X, formerly Twitter, particularly during the Super Bowl LVIII. According to cybersecurity firm CHEQ, 75.85% of the platform’s traffic to advertisers’ websites was identified as fake, marking an unprecedented level of inauthentic activity. The revelation comes in the wake of X’s announcement celebrating over 10 billion impressions and 1 billion video views during the Super Bowl, suggesting a massive engagement on the platform. However, CHEQ’s findings challenge the authenticity of that engagement, rep…
