Professional services automation firm Certinia (formerly FinancialForce) is spreading its wings with the recent introduction of Customer Success Cloud (CS Cloud), which it is showcasing at this week’s Salesforce Dreamforce 2024 conference in San Francisco. Natively built on the Salesforce platform, CS Cloud uses the same underlying database as Certinia’s marquee product, Professional Services Cloud (PS Cloud), but with a view to the needs of the customer success manager rather than a manager of professional services. Raju Malhotra, Certinia’s chief product and technology officer, explained in …