With a workforce of more than 2,000 and an annual turnover of €665 million in fiscal year 2022, Spanish multinational Persán has been developing, manufacturing and marketing products for home and personal care for more than 80 years. With Sevillian roots and the DNA of a family company, Persán predominately distributes its products throughout Europe, but also in the US, Africa, and Oceania. An internationalization plan began in 2005, although it wasn’t until 2019 when the company’s digital transformation process took hold, with factories in France and Poland being incorporated. “Our expansion …