Netflix’s more affordable subscription with adverts has become a significant growth driver for the streaming platform, accounting for over half of new subscriptions in the past quarter. The number of users with these subscriptions increased by 35% within three months. Netflix aims to leverage this momentum to attract more advertisers, potentially pulling more advertising spending away from traditional TV to its streaming service. Netflix had initially established itself as a service where viewers paid to avoid the headache of ads associated with watching TV or going to the cinema. In several c…