Sam Altman, co-founder of OpenAI, has launched a project called World that seeks to use scans of people’s irises to help distinguish footage of real people from deepfaked ones. The company’s World initiative comes after its own AI, ChatGPT, opened up the potential to create realistic, albeit fake, footage of a person’s face. The iris scan is used to create a “World ID” profile and can only be conducted using the Orb, a scanner developed by World. The project largely seeks to address issues like deepfakes, where AI is used to create realistic fake videos of individuals. One current concern is t…