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From a young age, we learn that customization creates a special sense of ownership in our possessions. Vacation outlet malls offer a variety of custom keychains, mugs, and shirts inscribed with your name, while businesses like Build-a-Bear cater to an audience that’s willing to pay premium pricing for a toy uniquely tailored to their preferences. Over the past few decades, the consumer goods industry has seen a significant rise in financial gain through customization. Personalized goods in several areas of commerce have become increasingly in higher demand. With a mindset similar to Build-a-Be…

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