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It doesn’t always have to be champagne – in France, people are increasingly turning to crémant instead, whose sales are growing strongly in contrast to almost all other wines in the country. Last year, French sparkling wine recorded an increase in sales of 5.7% and 6.7% in the first quarter of 2024, reported the newspaper Les Échos, citing data from the market research company Circana IRI. “Sales broke a new record in 2023 in a difficult situation for the wine industry. This is the third consecutive year of growth and a new historic year for the industry,” the president of the National Crémant…

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