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By Matt Hardy Look at rugby in Britain today and objectively try to answer the following questions. Is it appealing to you? Is it sexy enough to invest in? Would I take my kids or young relatives to watch it? These are the questions rugby chiefs will always be grappling with, and good luck to them. But rugby continues to have an engagement problem with younger people. Data from EY suggests rugby does not feature in the top 15 most engaging sports among Gen Z Brits. Sent falling down the table by the likes of wellness sports and chess, rugby union could be staring into an abyss whereby old peop…

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