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Chivas Regal, a Scotch whisky brand, has announced the launch of its transformative “I Rise, We Rise” campaign, celebrating the power of collaboration and creativity. The campaign underscores Chivas Regal’s commitment to championing the journey of talents and positioning itself as the brand for those who embody the spirit of collective success. At the heart of this groundbreaking initiative is Nigerian artist BNXN, formerly known as Buju, whose distinctive voice and energetic performances epitomize resilience and the spirit of rising above challenges. BNXN’s journey from emerging talent to glo…

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