Recent research published in Human Brain Mapping sheds light on the neural mechanisms of associative learning related to internet-use behaviors, specifically focusing on online gaming and pornography. The study found that pornographic stimuli are more strongly associated with reward responses in the brain compared to monetary and gaming stimuli in healthy men. While appetitive conditioning — a process where neutral stimuli become associated with rewards — has been extensively studied with traditional rewards like money and food, there is limited research on how it operates with internet-relate…