Shaquille O’Neal is widely recognized as one of the greatest basketball players, but since retiring from the NBA, he’s gained significant respect for his business expertise and chance encounters. What Happened: During a 2018 appearance on “The Ellen Show,” Shaq shared two pivotal investment stories. First, he recounted his “worst investment ever” — turning down Starbucks. When Starbucks’ then-CEO Howard Schultz proposed opening locations in African-American communities, Shaq’s response was skeptical. “Black people don’t drink coffee,” he said referring to his earlier thought. This misconceptio…
