EV maker Polestar Automotive Holding UK PLC (NASDAQ:PSNY) is reportedly set to launch a new model this month, projecting an upturn in sales despite a challenging close to 2023. What Happened: Polestar’s CEO Thomas Ingenlath shared his positive outlook for the company’s 2024 sales in an interview with Reuters. “The end of ’23 was a particularly tough situation where the competition has gone to discounts at a level which we just simply said no to,” Ingenlath explained. However, premium brand consumers are less price sensitive, he added. Co-owned by Volvo (OTC:VOLVF) (OTC:VLVLY), Polestar is set …