Keeping up with the fast-changing social media trends is difficult. Knowing what will happen or almost knowing the predictions helps align your social media strategies with your brand mission. Therefore, we are going to see the expert predictions on social media in 2024. Top Expert Predictions on Social Media1. Authenticity and Personalization:Authenticity is not just a word, but the real foundation for any brand these days. Especially for Millennials, Gen Z and Gen Alpha target audiences. Carolyn MacLeod, Senior Manager of Social Media at PBS Kids, states that authenticity will remain crucial…