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Flau’jae Johnson is one of the best examples of how college athletes can use NIL to grow their brand in this new era. Not only does she star on the basketball court at LSU, but she has also used the exposure to grow her music career as a rapper signed to Jay-Z’s Roc Nation. Johnson has an NIL valuation of $1.2 million according to On3 that ranks her No. 1 among women’s basketball players and No. 14 across all college athletes. She has endorsement deals with big-name brands like Powerade, Apple, Amazon and more. At the same time, Johnson understands that she is incredibly fortunate to be in thi…

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