Amazon has been crowned the world’s biggest brand in 2023, standing at an estimated value of $299.28 billion (€273.49 billion) despite dropping $51 billion over the past year. In a study published by financial analysis outlet TradingPedia on Tuesday, the e-commerce giant climbed the ranking to leapfrog last year’s top dog Apple, which lost 16% of its value down to $297.51 billion. Google came in third, increasing its worth by almost $18 billion since last year to reach $231.38 billion. Novo Nordisk ascent: Will Europe’s biggest company continue to soar?Fortune 500 Europe: Which company is the …