Josh Hirschey‘s role at Timeless Refinery is a striking example of how focusing on quality and deeply understanding brand loyalty can redefine success in the cannabis industry. His story transitions from the world of lifestyle streetwear to the heart of cannabis culture, where his brand-building strategies and market expansion have become benchmarks. Brand Loyalty And Consumer ChoiceIn discussions with Benzinga, Hirschey shared his thoughts on consumer behavior within the cannabis market. Contrary to the belief that lower prices drive sales, Hirschey pointed out, “You’ll find that the top-sell…