Digital transformation represented among the largest investments in technology to modernize businesses starting in the early 2000s. But the call for digital transformation really gained popularity after 2011 when Capgemini, in partnership with MIT, officially coined the term, defining it as “the use of technology to radically improve performance or the reach of businesses.” From there, the phrase went viral among practitioners, media, researchers, and executives as it described strategic plans for competitiveness and growth. With the rise of generative AI, CEOs recognize an opportunity to shif…