With the exponential rise of social media platforms such as TikTok, X (formerly known as Twitter), Instagram and YouTube, GenZers are increasingly turning to them for career advice. Among these, TikTok has emerged as a popular platform for career tips, giving rise to the niche #CareerTok. According to a 2023 EduBirdie study, 70% of GenZers surveyed turned to TikTok for career advice, with 19% revealing that it was their primary source of career advice. Hashtags such as #Careers, #careertips, #jobsearchtips and #careersadvice were some of the most popular, with others such as #worklife, #dreamj…