In an exclusive interview with Benzinga Cannabis, Brendan Mitchel-Chesebro, of BDSA, the leading market firm specializing in global cannabis markets, shared insights into the trends, preferences and strategic moves retailers can make to capitalize on the 4/20 cannabis consumption spike. Predicting The 4/20 SurgeRetailers looking to harness the annual 4/20 sales boom should closely observe historical sales data. Mitchel-Chesebro pointed out that in 2023, sales on April 20th soared to 137% above the monthly daily sales average. With 4/20 falling on a Saturday in 2024, a day historically known fo…