By bno – Bangkok Office Concerns are mounting among Thai consumers and businesses over the rapid rise of Chinese e-commerce platform Temu, which has quickly gained traction in Thailand by offering steep discounts of up to 90%. The platform’s direct-to-consumer model, which bypasses intermediaries and leverages group buying, is perceived as a significant threat to local retailers, according to a report by Thailand Business News. Since its entry into the Thai market in July 2023, Temu has sparked fears of unfair competition, supply chain disruptions, and potential job losses. The platform’s aggr…