A recent study published in the journal Brain and Cognition has found that creativity is linked with a reduced brain response to unusual, or “oddball,” stimuli. This suggests that creative individuals process the importance of surprising information differently, which may help explain their unique thinking patterns. This diminished brain response might enable creative individuals to access a broader range of information. Creativity has often been associated with a wide focus of attention, sometimes leading to an interest in information that may not seem relevant at first glance. This character…