In today’s global landscape, the influence of Korean pop culture, particularly its hottest stars, is undeniable. Luxury fashion houses have been quick to recognize this, as evidenced by the growing number of K-pop idols representing renowned brands. While established names like Blackpink’s Jennie have long been associated with Chanel, a new wave of talent is making its mark in the world of high fashion. In the past, luxury brand ambassadorships were typically reserved for seasoned veterans in the entertainment industry. However, with the ongoing Hallyu phenomenon, fresh faces from K-pop’s four…