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By Amber Murray The Hagen Project wants to do coffee differently: it has no menus on the walls, no customer facing fridges or retail products, and often no seating. Sometimes it is “the coffee machine and nothing else”, founder Tim Schroeder said. “You want to sell an experience, you want to sell an emotion, you want to sell a sense of occasion… the only thing we’re focused on is delivering a good cup of coffee.” “When you look at the High Street, everyone… wants to sell more and more and more”. Hagen is a success because “people feel it’s real”, Shroeder added, before joking that they’ve mana…

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