By Laura McGuire First time buyers in London are spending 26 per cent below the UK market average, but the majority of buyers are struggling with affordability. According to a new report byZoopla, the average cost of a first time property in London is £399k, which is around £140k cheaper than a typical home would cost in the rest of the country. However, the cost of getting on the housing ladder remains unattainable for many. Prospective homeowners are now asking friends and family for financial help to meet the demands of increased house prices. Nationwide said in January that in 2022/23, nea…