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Tobe Ugeh who this year is part of the Meta’s Creators of Tomorrow campaign said that on Instagram he found himself again. About ten years ago, before smartphones with keyboards were common and Instagram was just starting in Nigeria, the content on the platform was mostly about aspiring to certain lifestyles – like fashionistas on holiday and guys looking sharp in their outfits. But then things changed on the internet. Since the COVID-19 years, some new content creators on Instagram have moved away from aspirational content to a blend of making fun dance videos and funny comments about things …

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