“We say, you see tennis, we see data. You see golf, we see data,” Jonathan Adashek, Senior Vice President, Marketing and Communications, at IBM, told Euronews Culture at the Cannes Lions International Festival of Creativity. The technology company is combining today’s big data phenomenon with the power of AI to equip sportsmen and women with more in-depth insights on how they’re performing, as well as how they size up against their competitors. But it’s also helping to drive up the fan experience, offering more immersive, accessible and personalised experiences, amid heightened content expecta…
