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Name, image, and likeness has officially been engrained into the fabric of collegiate sports, but across each and every sport the impact NIL has on student-athletes differs in a multitude of new ways. The top athletes in each respective sport will reap benefits similarly, but for the top basketball players specifically, NIL can play a major role in their decision to take their talents to the NBA or remain in school. Which new USC head basketball coach Eric Musselman recently discussed on The Herd with Colin Cowherd. “I think it can help the sport with certain players,” Musselman said. “A year …

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