The UK’s advertising watchdog has agreed to drop its investigation into Ford after the carmaker made claims of “zero emission driving” in a recent Google advert. The Advertising Standards Authority (ASA) ruled that the claims, made in a paid advert for the brand’s Explorer SUV model, were unlikely to mislead the public. The ruling comes a few weeks after the watchdog told carmakers they could not describe electric vehicles as being “zero emissions”. Car brands MG and BMW were recently penalised for the misleading EV claims made in their adverts, but Ford has narrowly escaped following an inves…
