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During a recent financial conference, Netflix executives talked about an impressive portfolio of more than 80 games currently in development. This news came along with information about Netflix’s gaming strategy, which prioritizes learning from past experiences and engaging users in between seasons of their favorite shows.

Netflix uses a data-driven approach to improve its gaming offerings. By analyzing the successes and failures of their first game launches, they aim to build a stronger library of games. The focus will be on games based on popular Netflix intellectual property (IP). This leverages the existing fan base and provides a deeper connection between the series and games. Interactive story-driven games, a format in which Netflix has had significant success, will also remain a priority.

Netflix sees games not just as filling in the gaps between seasons, but as a powerful tool to engage fans. The company has hinted at using games to introduce new characters, storylines, and plot points that can then be incorporated into future seasons or movies. This creates a more interwoven experience, allowing fans to dive deeper into the worlds they love. By offering such experiences, Netflix aims to keep users on the platform and enhance the overall entertainment experience.

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