Arsenal signed up with energy drink brand Prime at the peak of the hype, but the deal is now coming under scrutiny. Prime was founded by Logan Paul and KSI and saw huge success after its initial launch thanks to a innovative marketing campaign. Part of that strategy saw the company signs commercial partnerships with the likes of Arsenal, of whom KSI is a boyhood supporter. Prime became the official hydration sponsor of the Gunners in July 2022, supplying their drinks at the Emirates as one of the club’s 26 official commercial partners. The company also has partnerships with Bayern Munich, Benf…