By Jennifer Sieg Jennifer Sieg sits down with Sam Jones, founder of data management platform Gener8, to find out why – and how – he left his role as global brand manager at Red Bull to start a business in tech. Have you ever thought about using your online data to buy a sausage roll from Greggs? What about an iced latte from Starbucks, or a discounted value box from Hello Fresh? The answer is probably no, especially if you’re unaware that any money is being made from it in the first place. It was this lack of transparency, however, that led entrepreneur Sam Jones on a mission to make sure you …