The U.S. cannabis industry, valued at $30 billion, is experiencing a notable change: young women are now consuming more cannabis than men for the first time. This trend is causing companies to reevaluate their product offerings and marketing strategies, as reported by Reuters. See Also: 20 Most Influential Women In The Cannabis Industry And The Secret To Meet Them In Person In 2024 A Shift In Consumption PatternsData from theU.S. National Institute on Drug Abuse (NIDA) shows that women aged 19 to 30 have surpassed men of the same age in cannabis use. NIDA director Nora Volkow points out that t…