Singer Inetimi Alfred Odom, popularly known as Timaya, has opened up about how his decision to use controversy as a strategy backfired. Speaking in a recent interview with Channels TV, the ‘Dem Mama’ crooner said being controversial was a strategy, but the media overstretched it, which proved costly. “My being controversial was a strategy but the press took it too far; they wanted to kill me. And back then, it wasn’t the internet; it was newspapers. When they publish it [controversial story], it goes on the street for one week before they publish another one. For that one week, you will be the…