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US sportswear giant Nike has celebrated its shock deal with the German Football Federation (DFB), but the backlash in Germany against the decision to ditch an over 70-year partnership with Adidas continued on Friday. Thursday’s announcement from the DFB about a change in Germany kit suppliers from 2027 caught the football world by surprise given the iconic status of Adidas in Germany. “It was a remarkable team effort and a great proof that when Nike brings out our best, no one can beat us,” Nike chief executive John Donahoe said in a conference call with analysts after the presentation of its …

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