Coles and Woolworths are set to be hit with a spate of legal proceedings, as the Australian Competition & Consumer Commission (ACCC) takes launches separate court cases against the mega retailers over their ‘Prices Dropped’ and ‘Down Down’ claims – alleging that these are misleading. The proceedings are to be heard at the Federal Court, where the ACCC will allege that Coles and Woolworths breached Australian Consumer Law by making discount pricing claims which misled consumers in relation to hundreds of common supermarket products. Specifically, the regulator is focusing on a range of products…