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By Lars Mucklejohn Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its path to more sustainable profitability. The London-based company has hired Inam Mahmood, ex-head of e-commerce partnerships at TikTok UK, to lead a roughly 30-strong sales team for the new strategy. Advertisers and distributors have already shown interest in partnering with the fintech, Revolut’s head of growth Antoine Le Nel told the Financial Times. He added that the firm was running internal tests for targeted advertising and had held talks …

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