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By Maria Ward-Brennan Big retail brands including Tesco and Primark are hesitant to make green claims despite the majority embracing sustainable practices over fears of being hit with greenwashing action. This is according to exclusive data shared to City A.M. by AI compliance platform Compare Ethics. The report was focused around the practices of 24 of the UK’s biggest retailers including Primark, Tesco, John Lewis, Marks & Spencer and New Look. Recently, there was fresh updates to consumer protection law in multiple markets, including the UK’s Green Claims Code, which puts demands on brands …

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