The closure of all remaining Ted Baker stores in the UK has been seen as a “wake-up call for the entire high street”. The clothing brand had been facing economic difficulties for a number of years amid weaker consumer demand and supply chain issues. Following its collapse, more than 500 jobs are at risk. One expert explained that brands need to “evolve or risk becoming extinct”. Josh Neuman, founder of Chummy Tees and eCommerce marketing and fashion expert told GB News: “The closure of Ted Baker stores isn’t just about one brand calling it quits – it’s a wake-up call for the entire high street…