JP Donahue, the CMO of Deeproots, a digital agency focused on helping cannabis retailers increase market share, began his journey in the cannabis industry with deep roots in cultivation under California’s Prop 215. Transitioning from a career in screenwriting and law, Donahue’s experience in cultivation has significantly shaped his approach to cannabis branding. His understanding of the complexities involved in maintaining consistent product quality has been crucial in his branding strategies. In 2024, Donahue has shifted his focus to helping cannabis brands recover from what he refers to as “…
