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By Jess Jones Tiktok used to be funny. You could happily scroll in safe knowledge that the algorithm gods would sooner or later bless you with entertaining content. Now, a quick market study has revealed, you are lucky to get three Tiktoks deep without being confronted with an ad, or worse, a “commission paid”. These latter offenders are usually videos of influencers showing off a product they claim they are “obsessed” with and that has “changed their life” – and will, naturally, change yours too. On Tiktok, these videos have a small label at the bottom which alerts the viewer that the creator…

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