In ecommerce, driving traffic to your online store is only half the battle. You can have thousands of visitors daily, but your business won’t be successful if those visitors aren’t converting into paying customers. So what went wrong? The key is increasing your conversion rate—the percentage of visitors to your site who take a desired action, like making a purchase. Many factors influence your conversion rate, from your website design to your product selection. By optimizing each step of the customer journey, you can significantly increase the number of conversions and sales for your Shopify s…