Japanese men are increasingly turning to cosmetics and skin care to sharpen up their image, with those in their 40s and older seemingly becoming more conscious about how they present to important clients and customers. The market grew about 1.7-fold from 2017 to 43.3 billion yen ($275 million) in 2023, according to major Japanese marketing research firm Intage Inc., as men focused more on how they appear in the video and online meetings that became much more common during and after the coronavirus pandemic. The use of make-up became more accepted among some young Japanese men in recent years, …