Millions of supermarket customers have been ‘excluded’ from stores’ loyalty schemes due to three things. Which? examined loyalty schemes at major supermarkets and health retailers, uncovering significant differences in age restrictions. The consumer group has raised concerns that vulnerable individuals, including young carers and homeless people, are being “excluded” from accessing lower prices offered by popular loyalty programmes. These exclusions stem from factors often beyond shoppers’ control, such as minimum age requirements, the need for a UK address, and digital access needs. Which? wa…