To make products and services as sticky and relevant as possible, organizations must have broad perspectives from their key audience on the challenges and opportunities their solutions provide. Without this kind of insight, they will miss out on ways to drive the direction of their products and services. In short, innovation will become less effective. The CIO is the key stakeholder in driving the discovery of the audience perspective. They need to find a way to create dialogue about industry trends and key opportunities customers and prospects are targeting to deliver value back to their orga…