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From emojis to memes, video games to cuddly toys, food to clothing, it sometimes feels like cuteness has taken over our world. But what is it that has made the world embrace cute culture, asks a museum in London that is hosting the first major exhibition about cuteness, its roots and complex emotive power. “How has something so charming and seemingly harmless – adorable, doe-eyed animals, chubby-cheeked babies, flowers, hearts, stars, sweets and other such romantic motifs – gained such traction?” the show asks. The internet may seem like the source of most cuteness, but its roots are actually …

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