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At Salesforce World Tour NYC today, Salesforce unveiled a new global ecosystem of technology and solution providers geared to help its customers leverage third-party data via secure, bidirectional zero-copy integrations with Salesforce Data Cloud. “The big thing we hear from many of our customers is, ‘I already have data in N number of XYZ data platforms. How do I use that data within the context of all of these products that you’re offering, but in a way that I don’t have to create multiple iterations of that data and lose data lineage?’,” said Tyler Carlson, VP of business development and st…

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