Dearborn-based Ford Motor Co (NYSE:F) is now prioritizing hybrid vehicles in a bid to diversify its offerings and withstand the dwindling demand and price war within the EV market. What Happened: “We’re learning about the importance of choice. Our growth in the first quarter in hybrids is a good example” Ford CEO Jim Farley said during the company’s first-quarter earnings call on Wednesday. Ford’s global hybrid sales were up 36% year-on-year in the first quarter and the company is eyeing a growth of 40% for 2024. Competition From Foreign Players: The U.S. hybrid market is dominated by foreign …
